ILT20 Live cricket on Android, iOS, PWA and CTV
Seamless and engaging live sports experience that replicates the vibrant atmosphere of a stadium. The design aimed to enable users to watch matches with friends and family while also catering to the most technically discerning cricket fans.
ILT20 Live cricket on Android, iOS, PWA and CTV
Seamless and engaging live sports experience that replicates the vibrant atmosphere of a stadium. The design aimed to enable users to watch matches with friends and family while also catering to the most technically discerning cricket fans.
ILT20 Live cricket on Android, iOS, PWA and CTV
Seamless and engaging live sports experience that replicates the vibrant atmosphere of a stadium. The design aimed to enable users to watch matches with friends and family while also catering to the most technically discerning cricket fans.
Process
Given the brief to create a world-class experience, we began with thorough research to understand both our users and the competition. Leveraging these insights and learnings from the previous season, we developed detailed user personas and created wireframes to map out functionality and structure. This foundation allowed us to craft a high-fidelity prototype, which we then tested through usability sessions to refine the design and enhance the overall user experience.
The final design integrated key features such as Live Commentary, Play and Win, Reactions, Analytics, Key Moments, Watch Party, and a Mini Scorecard Widget. Our aim was to propel ILT20’s evolution with well-informed design decisions, ensuring a highly engaging and user-centric experience.
Process
Given the brief to create a world-class experience, we began with thorough research to understand both our users and the competition. Leveraging these insights and learnings from the previous season, we developed detailed user personas and created wireframes to map out functionality and structure. This foundation allowed us to craft a high-fidelity prototype, which we then tested through usability sessions to refine the design and enhance the overall user experience.
The final design integrated key features such as Live Commentary, Play and Win, Reactions, Analytics, Key Moments, Watch Party, and a Mini Scorecard Widget. Our aim was to propel ILT20’s evolution with well-informed design decisions, ensuring a highly engaging and user-centric experience.
Process
Given the brief to create a world-class experience, we began with thorough research to understand both our users and the competition. Leveraging these insights and learnings from the previous season, we developed detailed user personas and created wireframes to map out functionality and structure. This foundation allowed us to craft a high-fidelity prototype, which we then tested through usability sessions to refine the design and enhance the overall user experience.
The final design integrated key features such as Live Commentary, Play and Win, Reactions, Analytics, Key Moments, Watch Party, and a Mini Scorecard Widget. Our aim was to propel ILT20’s evolution with well-informed design decisions, ensuring a highly engaging and user-centric experience.
Outcome
Designing experiences for ILT20 Season 2 wasn’t just about adding innovative features—it was about achieving impactful results. Key features like “Play and Win,” “In-Depth Analytics,” “Key Moments,” and “Watch Party” resonated with cricket fans, leading to significant outcomes:
Soaring Engagement: “Play and Win” saw a 572% increase in engagement.
Rising Viewership: Total views grew by 8%.
Captivated Audience: Peak concurrency improved by 79%, and average concurrency increased by 22%.
Increased Watch Time: Watch time surged by 26%.
Successful Ad Integration: Banner ad impressions rose by 12%.
App Growth: New app installs increased by 29%, new registrations by 20%, and subscriptions by 4.2k.
Outcome
Designing experiences for ILT20 Season 2 wasn’t just about adding innovative features—it was about achieving impactful results. Key features like “Play and Win,” “In-Depth Analytics,” “Key Moments,” and “Watch Party” resonated with cricket fans, leading to significant outcomes:
Soaring Engagement: “Play and Win” saw a 572% increase in engagement.
Rising Viewership: Total views grew by 8%.
Captivated Audience: Peak concurrency improved by 79%, and average concurrency increased by 22%.
Increased Watch Time: Watch time surged by 26%.
Successful Ad Integration: Banner ad impressions rose by 12%.
App Growth: New app installs increased by 29%, new registrations by 20%, and subscriptions by 4.2k.
Outcome
Designing experiences for ILT20 Season 2 wasn’t just about adding innovative features—it was about achieving impactful results. Key features like “Play and Win,” “In-Depth Analytics,” “Key Moments,” and “Watch Party” resonated with cricket fans, leading to significant outcomes:
Soaring Engagement: “Play and Win” saw a 572% increase in engagement.
Rising Viewership: Total views grew by 8%.
Captivated Audience: Peak concurrency improved by 79%, and average concurrency increased by 22%.
Increased Watch Time: Watch time surged by 26%.
Successful Ad Integration: Banner ad impressions rose by 12%.
App Growth: New app installs increased by 29%, new registrations by 20%, and subscriptions by 4.2k.